A logo in and of itself is not branding. Branding is the presentation of who you are to the world. Branding integrates every aspect of your organization into an idea that is delivered to your audience. We can help you build your brand, but if you'd like to try it yourself, here's a free branding worksheet to take you through the process!
A communication strategy is a document that presents clear guidelines on how your brand is to be presented. This strengthens your brand through consistency and presents your organization in a professional manner. Here is an example of another organization's Communication Strategy, as well as a free template you can use to simply fill in the blanks!
Communication Strategy Example
Communication Strategy Template